A: Charlie was usually ahead of the curve. I really liked the station's
"You've Got A Friend" theme. Other stations were still using Drake
style shotgun jingles and Charlie wanted DRC to stand-out.
I think he really recognized the marketing power of radio. Those
jingle became commercials for the station and the message caught
on. I believe that there are people in Hartford today (of the right
era) who would still remember those jingles. And the funny thing
was, I left WDRC and went on to do some work at WBZ in Boston
in the mid seventies and when I got there they were all excited
about their longer, more thematic 'new' jingles. I didn't have the
heart to tell them that Charlie Parker
had introduced the style about four years earlier at The Big
D.
Q:
In May 1971 the Big D personalities appeared in print wearing
those gaudy Coca Cola bell-bottoms. What do you suppose a pair of
those would fetch now on eBay?
A: Oh my....what
a memory! I remember the photo session in the DRC lounge.
We thought we looked 'cool', but looking back we probably resembled
a circus act waiting to go on the Ed Sullivan Show. I can't imagine
anyone wanting to bid on those things...and I think I had mine for
a few years . They never fit me correctly and, of course, where
would you wear them? They didn't go with anything. But then again,
nothing went with anything back in the seventies.
Q:
By February 1972 you were doing afternoon drive on FM, opposite
The Prince on AM. Were you happy to just have a job or were you
eyeing a particular shift ambition?
A: I was still
a novice in the business. I had just gotten married and life was
an adventure. Of course I wanted to grow in the business but I was
happy to be working days and doing that shift. Dick
McDonough was (and still is) a wonderful talent. I had known
him since his days at WKBR in Manchester. I was working across from
an old friend, making a good living, happy and relatively satisfied.
Q:
In November 1972 I believe you did the inaugural honors when the
Big D Mobile Studio was unveiled. I think it was at the Lynch
Toyota "Put Your Hands on A Toyota and Never Let Go" promotion in
Manchester.
A: Wayne Mulligan
did a great job building that mobile studio. I remember that he
worked his tail off putting that showplace together. It was state
of the art for its time. I felt like a million dollars when I was
broadcasting from that trailer. And I believe you're correct about
the inaugural. That promotion was another Charlie
Parker masterpiece. In all of my years in radio, that stands
out as the most creative...most imaginative. It was an amazing contest
conceived by an amazing guy.
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