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Man From Mars Productions

jingles
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Major advertisers utilize short musical themes to reinforce their commercial message. So do radio stations. Employing distinct musical jingles to punctuate overall programming has been a radio tradition since the late 1940s. The jingle capital of America is Dallas, though certain producers have been based in other cities.

This chronology of jingle-usage at WDRC is far from complete. Feedback is welcome. Where known, the actual date the jingle package was sung and recorded is given. Click on the Big D icons to hear samples, including expanded versions (*).

audio:  mystery jingle 1960 Date unknown/producer unknown - During the 25th anniversary weekend special in August, 1985, Frank Holler played this cut. Listen to his explanation.

audio:  mystery jingle 1961 Date unknown/producer unknown - This example appears on a 1961 station profile produced for WDRC's New York sales representatives. Little else is known including how many other cuts (if any) were part of the package.

audio:  Ross Custom*October, 1962/Roy Ross Enterprises, Inc. (New York) - Many stations bought the series used at WDRC, including WAVZ New Haven and WPRO Providence. It included a set of instrumental jingles with the basic musical signature which were frequently used as promo backgrounds, or by themselves between records.

audio: PAMS Series #27*January 22, 1965/PAMS Series#27 (Dallas) - The day before WDRC launched its pop music format (August 18, 1960), rival WPOP cut its first PAMS jingle package (Series #14). For the rest of the decade WPOP managed to get first dibs on most PAMS packages. But Big D bought the company's most popular series of all: Series #27 - The Jet Set. The "What's Doing 'Round Connecticut" column of February 7, 1965 says, "New jingles give Big D the modern musical trademark. Listen you'll see." Later, Big D also bought PAMS' Beatles Series.

audio: Gwinsound #5*February, 1966/Gwinsound Series #5 (Dallas) - Tommy Gwinn sold this package to Charlie Parker. It retained the up-tempo feel, and some of the lyrics, of PAMS Series #27 but the package was used for a relatively short time.

audio:  Joey Reynolds format*May, 1967/Joey Reynolds format - The precise story behind this package is unclear though it is generally believed the popular 6-9PM host was involved in its production. The "What's Doing 'Round Connecticut" column of May 14, 1967 says, "The name is the same but the musical signature is new. The new jingles on the Big 'D.' Give a listen, we know you'll like 'em." Evidently listeners didn't because they weren't used for long. One exception was the "WDRC Weather Eye" cut which was used in mid 1967 after Series #27 was put back into service.

audio:  unused PAMS #33 sigs @summer, 1967/PAMS audition sigs for #33 (Dallas) - Clearly, Charlie Parker was looking for a new jingle sound in 1967. This demo tape contained an acapella vocal group demonstrating several possible variations on the WDRC musical logo for PAMS Series #33 - the Fun Vibrations package, but the sale was not completed and these cuts were never used.

 
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