How could you go wrong wearing a groovy pair of Cola Cola flare pants? On Sunday, May 2, 1971, WDRC ran this full-page ad in The Hartford Courant. All you had to do to look as hip as Dick McDonough, Jack Miller, Bob Craig (kneeling), Jim Harrington, Rod Allen, Joe Hager (bottom) and their lady friends was to listen for Captain Coke to say "now wear this" on the air!