Since
its start in 1922, WDRC has pioneered as the technology
of broadcasting has evolved. Binaural, frequency modulation
and FMX stereo broadcasting are just three examples.
This announcement
from WDRC FM's parent company indicates the station
would be among the leaders in High Definition Radio.
In 1991
three American firms began working on a digital radio standard.
Nine years later the technology companies and the broadcast
community consolidated the effort, forming iBiquity
Digital Corporation. The FCC adopted an in-band, on-channel
(IBOC) standard in 2002. HD transmitters are on the market
now and eventually the public will begin buying HD radios,
just as they are purchasing satellite radio receivers.
As the
technology advances broadcasters will turn off their traditional
analog signals and broadcast entirely in HD digital with superior
audio quality. Stations will have the ability to offer several
program streams instead of just the two formats offered on
a traditional analog AM and FM frequency.
For more
information on HD radio, visit the Broadcast
Electronics site.
“This commitment represents an investment in the future
and underscores our belief in the ability of HD Radio technology
to revolutionize AM and FM radio. Our ability to leverage
the HD Radio digital platform to deliver more news, information,
and music programming at no additional charge to our listeners
will provide a value that no subscription-based service can
match.” - Richard Buckley, President, Buckley Radio
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