Beach-WDRC A/F Hartford @1965
Beach-WBEN Buffalo @2020
couldn't last forever, but not for lack of trying. On July 30, 2020
radio legend Sandy Beach wrapped up a 60-year on-air career, doing
his final broadcast on WBEN in Buffalo, NY. Sandy Beach first graced
the Niagra Frontier airwaves in 1968 when he arrived at WKBW in
Buffalo to host the night shift. But Connecticut and Massachusetts
listeners knew him long before that. Before coming to Hartford,
he was familiar to Springfield listeners as Jack
Diamond on WSPR,
where he worked alongside Dick Robinson
and Long John Wade (as Johnny
was one of WDRC's most popular personalities between January
1965 and June 1968. He originally hosted 1-4 p.m., sandwiched between
Jim Nettleton and Long
John Wade. In 1966 he relocated to noon-3 p.m. between Joel
Cash and Dick Robinson.
After Don Wade's departure
in October 1967, Sandy inherited Big D's morning show from 5-9 a.m.
These were WDRC's glory days and some of the most famous
of its deejays worked there then. Two more are worth mentioning:
Don Berns (with whom Sandy worked
at WDRC and WKBW) and Joey
Reynolds (with whom he worked with at WDRC and has been
a lifelong friend). Elsewhere on this site there is a photo
of Sandy and Joey before a grudge race at Connecticut Dragway.
can't talk about Sandy's Hartford tenure without recalling his infamous
laugh. One day he was reading the name of a contest winner and
just couldn't pronounce it correctly. As an engineer astutely rolled
tape, Sandy started laughing and couldn't stop. The clip has been
played on the air many, many times over the years.
1967 and 1968 Hartford Courant readers frequently saw an image of
Sandy and the late Bill Savitt, owner of a prominent downtown jewelry
store. Bill knew the value of advertising and used the popularity
of Sandy's show to promote a variety of products.